Automotive Eye Tracking/Face Tracking

What if your car could tell if you’re happy, sad, or too tired or impaired to drive?

     EyeTechDS Inc. visual tracking software uses occulometrics track eye movement and pupil dilation gauging the drivers attention or lack thereof while driving. Noldus Facial recognition software recognizes a smile or slack facial expressions, head pose, eye perclose and many other useful metrics which will be helpful for ADAS. Results are graphed to show a drivers attention and emotions while behind the wheel.  
     Noldus “FaceReader automatically analyzes 6 basic facial expressions, neutral, contempt, and boredom, interest, and confusion.”1 Widely used in marketing application FaceReader is able to “quickly gain insight into the effects of different stimuli.”1
     Potential application include luxury auto manufacturers who will be able to accurately gauge a level of satisfaction and distractions from the driving experience, while restricted drivers could have more than a simple breathalyzer restricting their cars from starting. Further advancements in automated driving could tell the car when it's time to take over driving to deliver passengers to a safe location eliminating falling asleep behind the wheel.

1Noldus FaceReaderTM(2017). Retrieved December 13, 2017, from FaceReader

About Noldus
     Noldus Information Technology develops and delivers innovative software and hardware solutions and services for the measurement and analysis of behavior. These allow our customers to advance their research, product development, training, and education. Noldus has offices across Europe, North America, and China and is represented by a worldwide network of distributors. 

About EyeTech Digital Systems, Inc
     Founded in 1996, EyeTech designs algorithms, hardware, and software for eye tracking systems used in speech devices which help paralyzed individuals communicate and control their computer hands-free using only eye movements. The technology is now being incorporated into emerging industrial and consumer applications in medical diagnostic solutions for neurological testing, simulation and training solutions, vehicle safety, security, gaming, wearable VR/AR solutions and more.
​