What if your car could tell if you’re happy, sad, or too tired or impaired to drive?
EyeTechDS Inc. visual tracking software uses occulometrics track eye movement and pupil dilation gauging the drivers attention or lack thereof while driving. Noldus Facial recognition software recognizes a smile or slack facial expressions, head pose, eye perclose and many other useful metrics which will be helpful for ADAS. Results are graphed to show a drivers attention and emotions while behind the wheel.
Noldus “FaceReader automatically analyzes 6 basic facial expressions, neutral, contempt, and boredom, interest, and confusion.”1 Widely used in marketing application FaceReader is able to “quickly gain insight into the effects of different stimuli.”1
Potential application include luxury auto manufacturers who will be able to accurately gauge a level of satisfaction and distractions from the driving experience, while restricted drivers could have more than a simple breathalyzer restricting their cars from starting. Further advancements in automated driving could tell the car when it's time to take over driving to deliver passengers to a safe location eliminating falling asleep behind the wheel.
1Noldus FaceReaderTM(2017). Retrieved December 13, 2017, from FaceReader
Concussion is a traumatic brain injury that affects your brain function. Effects are usually temporary but can include headaches and problems with concentration, memory, balance and coordination.1
Current scientific methods to quickly assess for a potential concussion include the King-Devick Test (K-D Test) of rapid number naming which requires eye movements as well as attention, language, concentration and other areas whose functions correlate with suboptimal brain function.2 Eye tracking technology combined with the K-D Test brings more quantitative tools to brain injury management.3 Utilizing EyeTechDS Inc. technology, the King-Devick Eye Tracking System’s real-time automated data measurement and visualizations of eye movements provides a detailed assessment of oculomotor function during performance of the King-Devick Test allowing for quantification of injury severity and recovery progression.4
EyeTech earned the Grand Prize at Metro Phoenix Export Alliance’s (MPEXA’s) Export Challenge competition last night and $25k which will be used towards expanding distribution in Japan, India and China to help spread #EyeTracking across the world
“Our technology helps people anywhere so being a global company really helps diversify our revenue stream,” said Keith Jackson, Director of Sales & Marketing, EyeTech Digital Systems, and Export Challenge grand prize award winner. “I would recommend any business looking at exporting their product or services overseas connect with MPEXA. By not exporting, we miss out on over 7 billion people who could benefit from our product.”
MPEXA GRAND PRIZE
JOIN US AT CES® 2018 - Booth# 53327
A big thank you to MPEXA for enabling the spread of technology abroad.