EyeTech Digital Systems is excited to collaborate with Mayo Clinic in the development of the OCAT, Oculo Cognitive Addition Test. Working in oculometrics where direct physiological signs of cognitive activity have been identified, the team of scientists at Mayo Clinic’s Aerospace Medicine & Vestibular Research Laboratory (AMVRL) developed OCAT which now enables researchers to quantify and detect alterations in cognitive and oculometric performance.
Administered using a Virtual Reality (VR) headset or on a standard laptop, OCAT works by showing a test subject one stimulus at a time in specific, seemingly random locations.
Click to Read White Paper: Identifying the Drivers of Shopper Attention, Engagement, and Purchase
How exactly do stores know where to place product to increase your likely hood to buy.