Research Application - Testimonials
Research Application - Testimonials
Eye Tracking Makes User Logins Safer

At the University of Alaska Anchorage we have been studying how to
use an eye tracker for user authentication. Our most recent project uses
the image captured by the eye tracker to authenticate the user using iris
recognition algorithms. Some benefits to this approach are:

1. Authentication is easy and unobtrusive. The user simply sits in view of
the eye tracker.

2. Iris recognition algorithms can be fooled by static pictures of irises.
This technique incorporates a strong liveness test by combining gaze
tracking with the iris recognition.

3. Since authentication is unobtrusive it can be performed continuously in
the background. This eliminates the problem where a user
authenticates and leaves the computer unlocked and accessible while
going to perform another task.

The EyeTech TM3 was an excellent choice for our project thanks to the API
that provides access to the raw image data. The combination of performance and portability makes the TM3 one of our favorite and most
frequently used eye trackers.

Paper: http://www.math.uaa.alaska.edu/~afkjm/papers/Iris-CCS2012.pdf

Video demo: http://www.math.uaa.alaska.edu/~afkjm
ContinuousAuthenticationIris/ContinuousAuthenticationIris.html


We have also used the TM3 to design a gaze-based system to quickly
enter passwords using an on-screen keyboard. The user simply looks at
the letters in his or her password and the system clusters the gaze points
to determine the password symbols.

Paper: http://www.math.uaa.alaska.edu/~afkjm/papers/Weaver-Mock-
Hoanca-SMC2011.pdf


Kenrick Mock and Bogdan Hoanca
University of Alaska Anchorage
Gaming Research Project

“At the EMIIE lab from the School of Interactive Arts and Technology of
Simon Fraser University, we are using the Eye Tech TM3 eye tracker for our
video-game research studies.

Click here for the entire white paper.

Connecting the TM3 to a computer is just a simple plug-in. Creating projects
and the calibration process are also very straight forward procedures,
making it possible to start working with it promptly.

We extended the default set-up with a video splitter to employ the TM3 for
user experience studies with game consoles, specifically the Xbox 360. This allowed us to maintain the fast, high definition video performance expected
for a natural video game environment while capturing the video footage and
eye tracking data. Video games are fast and demanding applications that the
TM3 handled efficiently.

We were pleased that the TM3 is able to capture participants’ gaze very well
regardless of facial features, eye colour, or use of eye-glasses, which helps
maintain diverse representative samples for research purposes while offering
a highly reliable data collection.”

Veronica Zammitto
Analyzing Chatroom Behavior Using Eye Tracking

“Working with the professionals at Eye Tech in Mesa, AZ was a pure
pleasure! Being relatively new to the field of eye tracking, I was faced with a
sharp learning curve. Eye Tech was able to set up the unit in my office and
provide me with a tutorial on the system and software that allowed me to
begin data collection almost immediately! They were very flexible and
accommodating in every respect! I had only good experiences in terms of
price, service, support and quality of their systems and I look forward to
working with Eye Tech in the future! I strongly encourage researchers who are exploring the idea of integrating eye tracking into their research to first
consider Eye Tech!”

Bryan Smith, PhD
Second Language Acquisition Researcher
Assistant Professor of English
Arizona State University
Virtual Shopping Analysis

“As market researchers who require absolute precision for the most accurate
and actionable findings, we have greatly valued the outstanding products,
technical expertise, support, and professional counsel of the folks at ETDS.
In particular, our Nimbus virtual reality shopping system requires the high
capability that only the ETDS TM2 and TM3 systems can provide, and this
is why we use ETDS instead of other providers like SMI, ASL, and Tobii. We
need eye tracking systems and proper design/technical support that can help
us accurately determine where on a retail package (say, a Quaker
oatmeal box) a research respondent is looking, within a tolerance of 10
pixels or less. We also need to know precisely how long in milliseconds the respondent dwells on that area of the package. Quite simply, no supplier has
responded with the degree of technical expertise, product capability, integrity,
and enthusiasm that ETDS has. We are greatly enjoying our professional
relationship with them.”

Jerry Johnson
President or Nimbus Online, Inc.

See Nimbus Online here.
Mangold International

“The EyeTech TM3 is a great product that
can be easily turned into a full featured
eye tracking package by combining it with
the MangoldVision software suite. The
ability to use the TM3 with a variety of
different screens and even with laptop
computer is one of its outstanding unique advantages.” Pascal Mangold
Founder & CEO Mangold International
Kenrick Mock and Bogdan Hoanca
University of Alaska Anchorage

See Mangold International here.
Think Eyetracking

“There are two main reasons I’m an advocate of EyeTech; the product and
the company. The EyeTech TM3 is a dependable, good value eye tracker.
There is nothing else on the market that can match its performance at a
similar price point. Indeed I’ve trialed eye trackers that cost more than twice
as much as the TM3 that have lower accuracy and are more difficult to
calibrate. EyeTech is a good company to work with, it is; well run, financially stable, investing in product developments, receptive to feedback and
ethical.”

Robert Stevens
Director
New Open Source Eye Tracking Software by Media

The Media Interaction Lab is a research lab hosted at the Department of
Interactive Media on the University of Applied Sciences Upper Austria in
Hagenberg. The Media Interaction Lab integrates research and education,
providing students with a project-based learning environment. Both
undergraduate and graduate students from the Interactive Media department
within the University carry out projects in the lab. Students can undertake
projects in the lab as part of their studies or alternatively work in the lab as
an extracurricular activity. Currently, the lab is working on a range of projects
in collaboration with industry and academia.

“We found the device very useful and impressive. The implementation using C# in combination with the SDK from EyeTech was also very easy.
Summarizing, it was a very nice experience working with the new EyeTech
device and we can highly recommend it!”

- Michael Haller of Media Interaction Lab

Media Interaction Lab used the EyeTech TM3 eye tracker to develop a free
open source software called eyeTrack.