At the University of West Bohemian, Pilsen, Czech Republic, Tereza Formáková from the Faculty of Economics compared classic user testing with the eye tracking testing of websites.
For the documentation and analysis of the eye tracking part of the study, theMangoldVision eye tracking system was used, including the VT3 mini eye tracker and the analysis software MangoldVision.
At the University of West Bohemian, Pilsen, Czech Republic, an interesting comparison of different e-shops was performed with MangoldVision. Daniela Vlková from the Faculty of Economics used eye tracking to demonstrate the advantages of this technology for the improvement of the tested e-shops.
Comparison of a selected group of e-shops by eye camera (eyetracking)
For the documentation and analysis of the study, the MangoldVision eye tracking system was used, including the VT3 mini eye tracker and the analysis software MangoldVision.
Astra products, who provides the front filter material for EyeTech eye trackers, invited us to demonstrate our eye tracking technology at their booth during the Display Week conference.
Markets showing interest included automotive, medical, wearables, and much more. We showed off a cool eye controlled automotive HUD which required no calibration. This which was designed by our UI motion control software partner Quantum Interface. We also demonstrated an eye controlled VR headset controlling Netflix movies with only your eyes and much more. I even ran into someone working on the Microsoft Hololens and had a chance to try out their cool gesture controlled AR headset and was impressed with how responsive it was. Overall, touch displays are the most common but there was great interest in eye tracking technology as a natural user interface for a completely touchless experience.
Eye Tracking and EEG analysis systems are common today with a wide variety of devices and services. Until now, combining the two and syncing the data could only be accomplished at great expense!
The latest Mangold Vision System has solved some of the basic problems with combing Eye Tracking and EEG:
1) SYNCHRONIZED DATA. Combining Eye Tracking and EEG data is meaningful only when the researcher is able to match EEG signals with the presented stimulus within the Eye Tracking data. Without synchronizing, both recorded data sets will stay forever independent, unveiling only a portion of their true meaning.
2) SYNCHRONIZED DATA PLAYBACK. Maximum information can be gleaned from playing back both data sources simultaneously, enabling the researcher to draw conclusions from user behavior, gaze patterns and EEG brain waves.
The MangoldVision Eye Tracking Software Suite and the appropriate devices from EyeTech offer this amazing new opportunity "at your fingertips."
The MangoldVision system can read files through the new DataView add-on, from internationally standardized EDF and BDF data files. This format is supported by almost every professional EEG device worldwide.
With the new MangoldVision System you can easily combine neurophysiological studies and Eye Tracking.
This opens up a whole new field of possibilities. From the advertising effectiveness research in neuro-marketing, to medical and psychological brain research -- the possibilities are virtually limitless.
For further information go to -
#1 Winner of the “Exportpreis Bayern” (Bavarian Ministry of Economic Affairs and Technology)
#2 Winner of the “Best Business Award” (European Danube-Moldova Region)
Nominated for the “Deutscher Mittelstandspreis 2016” (The most trusted German Business Award)
International Phone: +49 (0)8723 978 - 330 / Fax: - 333
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Company Register: Landshut HRB5988, CEO Pascal Mangold
Postal Address: Mangold International GmbH / Graf-von-Deym-Str. 5 / 94424 Arnstorf, Germany